Beyond Puppies and Babies; Promote Your Company's Community Outreach With Facebook Video

Podcast from anywhere; Flo and John broadcasting from Wrigley Field in Chicago.

YouTube video promotion is taking a back seat to the ever-popular Facebook Video feature. If your business isn't using video to connect with your audience, someone else will. Discover how easy and affordable it is to reach your customers where they're at; Online on Facebook.

Street Volkswagen of Amarillo Teaches Businesses How to Connect with their Audience

‘Lights, Camera, Action; Your Video Podcast is On!’ Is the only conference where you can learn the step-by-step instructions on how to create an engaging, video podcast to promote your business. Podcasting is

Join Street Volkswagen at the 21st Digital Dealer Conference & Expo at the MGM Grand in Las Vegas, August 8th — 10th, 2016!

Digital Dealer Conference provides the most progressive educational content found anywhere in the automotive industry. No wonder why 88 of the top 100 dealership groups in the U.S. have continued to attend this conference to learn how to better use the Internet and technology to sell and service more vehicles, more profitably!

As businesses look for innovative ways to reach customers, videos stand out on social media, giving customers a quick overview without inundating them with a lot of text.  In less than twenty seconds, a customer can get absorbed in a visually-appealing and engaging video.  In this age of incessant technological distractions, it seems as if our attention spans are diminishing… Every second counts!

We’ve all heard stories of viral videos creating overnight sensations.  While your video may not garner 141 million views like Candace Payne’s Live Video of her Chewbacca mask, it does demonstrate video's inherent shareability.  Capture viewers and they will stay longer on your website and more time interacting with your brand.  A recent study by Percolate, an influential social and content marketing software company, listed video as one of the top marketing trends to watch in 2016

It’s never been easier to create engaging videos with little to no cost.  Additionally, Facebook entered into the world of live streaming this year, making it possible for all of the site's users to broadcast videos of almost anything to a huge audience.  Nielsen, the leader in tracking viewer habits, projects that 64% of marketers expect video to dominate their strategies in the near future.

In addition to YouTube, here’s why you should be uploading your videos directly into Facebook, according to Craig Smith of Digital Marketing Resources (DMR), Stats & Gadgets, as of May 23, 2106:

•          Facebook users check in at least 13 times a day

•          50% of all Americans will be on Facebook once a month

•          Facebook users are on at least 30 minutes a day

•          27% of those users admit to checking in while driving

•          30% of all Facebook users have a Bachelor’s Degree

•          8% of the entire digital time on the Internet is spent on Facebook

•          33% of users selected and read a Facebook blog post in 2014

•          26% of those who read a Facebook post shared it with someone else

Facebook's massive global reach will help bring your videos to a bigger audience more than ever.  Facebook itself offers numerous tips for making the most of their new video feature (and getting the most viewers).  Facebook suggests that you inform people when you're going to start broadcasting with updates in your timeline.  For example, “Join our ‘Live Broadcast’ this weekend as we unveil our new 2017 models.”

Primary Learning Objectives of Our Hands-On Marketing Conference

  • Learn how Facebook Video compares to YouTube promotion
  • Learn how to film and edit dealership videos for maximum customer engagement.
  • Receive step-by-step instructions on how and where to promote video campaigns for highest exposure.
  • Design a strategy for your most effective digital-marketing campaign:Audio PodcastVideo Podcast or simply more Engaging Videos.

Session Description: Learn the step-by-step instructions on how to create an engaging, weekly Video Podcast to promote your dealership. No medium engages your audience like video! Attain all the building blocks to get started with equipment you already have; a camera, computer, $20 editing software and that ugly green bed sheet in your closet! In addition to using Facebook, Twitter and YouTube, you’ll learn how to promote your video and audio files on blogs and Podcasting apps. Learn how to film and host your show to Podcast directories and apps via RSS feeds (i.e., SoundCloud or WordPress) then showcase your show on popular directories like iTunes & Stitcher. Learn how to film and edit dealership videos for maximum customer engagement. Receive step-by-step instructions on how & where to promote video campaigns for highest exposure. Strategize you best campaign: Audio Podcast, Video Podcast or simply more engaging videos!

This conference will be taught by John Luciano, General Manager/Partner,Street Volkswagen; and Flo Lopez, Director of Marketing, Street Auto Group in Amarillo, Texas.

  • Location: MGM Grand Las Vegas Hotel & Casino
  • Session Level: Intermediate
  • Session Time: Monday, August 8, 10:00am — 10:50am
  • Session Room: 120

John Luciano Bio: John Luciano is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth Weekly Video Podcast, which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John is President of CarCatcher.net which specializes in helping individuals locate the vehicle of their dreams, regardless of make or model. CarCatcher.net works hand in hand with the customer to find a vehicle that will meet their needs and budget.

“We offer a ‘high touch’ Vehicle Locator Concierge service that is focused on exceeding the customers’ expectations,” says Luciano.

John has served on the following boards: El Paso New Car Dealers Association (President, 2010–2013), Texas Automobile Dealer Association and Volkswagen Dealer Operation Council. John understands the day-to-day challenges facing dealers today and is a pioneer in engaging his customer base through creative and cutting edge social media campaigns.

Flo Lopez Bio: Flo Lopez is the Director of Marketing for the Street Auto Group; Toyota & Volkswagen, in Amarillo, Texas. Flo is the video & audio technical magic behind a weekly video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. Flo has over a decade in the automobile industry and is a prolific cinematographer. Flo has served as Internet and BDC Managers for top Toyota dealerships in the Gulf States Region. Flo understands the day-to-day challenges facing dealers seeking more customers and improved social media engagement. Flo is a pioneer in engaging his customer audience through creative and cutting edge social media campaigns.

Source: Street Auto Group

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