This Is the Year of Video Marketing

As businesses look for innovative ways to reach customers, videos stand out on social media, giving customers a quick overview without inundating them with a lot of text. In less than twenty seconds, a customer can get absorbed in a visually-appealing and engaging video... Did I mention it's free?

What was the last online video that you liked, shared or commented on?

This is the year of Video Marketing.  By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your business developed, as well as how it is touching your community. Whether you’re sharing your company’s origin, values, purpose or mission, video immerses your audience into your unique story.  Video offers an engaging experience more than any other media can match.

As businesses look for innovative ways to reach customers, videos stand out on social media, giving customers a quick overview without inundating them with a lot of text.  In less than twenty seconds, a customer can get absorbed in a visually-appealing and engaging video.  In this age of incessant technological distractions, it seems as if our attention spans are diminishing… Every second counts!

We’ve all heard stories of viral videos creating overnight sensations.  While your video may not garner 141 million views like Candace Payne’s Live Video of her Chewbacca mask, it does demonstrate video's inherent shareability.  Capture viewers and they will stay longer on your website and more time interacting with your brand.  A recent study by Percolate, an influential social and content marketing software company, listed video as one of the top marketing trends to watch in 2016

It’s never been easier to create engaging videos with little to no cost.  Additionally, Facebook entered into the world of live streaming this year, making it possible for all of the site's users to broadcast videos of almost anything to a huge audience.  Nielsen, the leader in tracking viewer habits, projects that 64% of marketers expect video to dominate their strategies in the near future.

Combine your dealership’s video campaign with Facebook before your competition does.

In addition to YouTube, here’s why you should be uploading your videos directly into Facebook, according to Craig Smith of Digital Marketing Resources (DMR), Stats & Gadgets, as of May 23, 2106:

•          Facebook users check in at least 13 times a day

•          50% of all Americans will be on Facebook once a month

•          Facebook users are on at least 30 minutes a day

•          27% of those users admit to checking in while driving

•          30% of all Facebook users have a Bachelor’s Degree

•          8% of the entire digital time on the Internet is spent on Facebook

•          33% of users selected and read a Facebook blog post in 2014

•          26% of those who read a Facebook post shared it with someone else

Facebook's massive global reach will help bring your videos to a bigger audience more than ever.  Facebook itself offers numerous tips for making the most of their new video feature (and getting the most viewers).  Facebook suggests that you inform people when you're going to start broadcasting with updates in your timeline.  For example, “Join our ‘Live Broadcast’ this weekend as we unveil our new 2017 models.”

The aim of an effective and consistent video campaign is to grow the number of followers and garner more customers.  When your audience selects the 'Follow' button under your streams, they'll get a notification next time you go live, building up your views and engagement with each, consecutive video.

Video watching will continue to increase exponentially.  In January 2016, videos hit an all-time high of three billion views on Facebook.

Try creating a dealership video yourself.  It's easy; Select the 'New Status' button at the top of the iOS or Android Facebook app, hit the live broadcast button (it looks like a face with WiFi emitting from it), write a short description, and tap 'Go Live'!  This live stream will appear on the newsfeeds of all your friends and clients who can then watch and comment as you live broadcast.  Live broadcasting can make your dealership more relevant.

Have your company’s marketing gurus create a fun and engaging video campaign for your dealership for less cost than a Starbucks café latte!  Video marketing can help you improve your brand recognition, customer retention and your overall relevance; not only in your market, but in the world wide web.  Don’t stick your toe in the water, jump on in!

Join the Motormouth Podcast Crew for 50 minutes of a hands-on, fun and insightful conference on how to create an engaging, weekly Video Podcast to promote your dealership.  “Lights, camera, action; Your Video Podcast is on!” is for any dealership that is either just starting a Podcast or is interested in embracing the power of using promotional videos.  You’ll attain all the building blocks to get started with equipment you already have; a video camera, computer, $20 editing software and that ugly green bed sheet in your linen closet!

This isn’t your father’s flip-chart, marketing seminar:

• Learn how to film and edit dealership videos for maximum customer engagement.
• Receive step-by-step instructions on how and where to promote video campaigns for highest exposure.
Strategize your most effective digital-marketing campaign: Audio Podcast, Video Podcast or simply more engaging videos.

Learn the specific, step-by-step instructions on how to create an engaging, weekly Video Podcast to promote your dealership.  You already have the intriguing people and personalities at your dealership; your customers want to hear their stories!  Science proves that the best “thumb stoppers” on any social media platform are absorbing and interesting videos.  No other medium engages your audience like video to showcase your dealership’s unique story, community involvement and highlight what makes your customer experience different from the rest!

In addition to promoting your videos on Facebook, Twitter, YouTube, etc.  You’ll learn how to promote your video and audio files on blogs and Podcasting apps.  Learn how to film and host your show for distribution to Podcast directories and apps via an RSS feed (i.e., SoundCloudPodbean or WordPress) then showcase your Podcast on popular directories like iTunes, Stitcher and Tunein.

John Luciano is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts a weekly video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the following boards: El Paso New Car Dealers Association (President, 2010-2013), Texas Automobile Dealer Association and Volkswagen Dealer Operation Council. John understands the day-to-day challenges facing dealers today and is a pioneer in engaging his customer base through creative and cutting edge social media campaigns.

Flo Lopez is the Director of Marketing for the Street Auto Group; Toyota & Volkswagen, in Amarillo, Texas.  Flo is the video & audio technical magic behind a weekly video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. Flo has over a decade in the automobile industry and is a prolific cinematographer.  Flo was awarded Best Comedy film in grade school for his 8mm entry in Arizona State University's Annual Short Film and Video Festival and he hasn't stopped yet! Flo has served as Internet and BDC Manager for top Toyota dealerships in the Gulf States Region. Flo understands the day-to-day challenges facing dealers seeking more customers and improved social media engagement. Flo is a pioneer in engaging his customer audience through creative and cutting edge social media campaigns.

Join John John (Lucky) Luciano and I at the 21st Digital Dealer Conference at the MGM Grand in Vegas: Lights, Camera, Action; Your Video Podcast is On! Learn step-by-step Instructions on how to create an engaging, weekly video podcast to promote your business!

Source: Street Auto Group

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